Fitness on Demand

Fitness marketplace app which I conceived and product managed, leading to successful shipping and multiple awards


Background & Problem

While staying in Rio de Janeiro, Brazil I discovered how difficult it can be for a traveller to get access to gyms on a daily or short-term basis. I recognised that this was a problem which was not confined to just consumers travelling, but also to domestic audiences around the world.

research: Startup Weekend

When I returned to Ireland I attended a Startup Weekend hackathon where I formed a team to create a solution to this problem. We developed a working, locally-hosted Android app which would allow users to browse, review and purchase passes to fitness classes. The prototype allowed us to conduct user testing with gym owners and gym goers. I presented the concept to an audience of 200+, leading the team to beat 14 others to win 1st place - as well as a discretionary award for ‘Best Pitch’.

Teamwork at Startup Weekend

Delivering the winning pitch at Startup Weekend

Design & Build: wireframing & Roadmapping

After the hackathon I formed some of the team into a startup consisting of myself and four highly-skilled developers with a plan to launch a full public version of the app. I conveyed my vision for the business to the team and we systematically planned the design and development of the app together, including:

Gymr app in Development

Research: customer development

Concurrent to the development of the Gymr app, the team and I conducted research into our target market, including speaking with gym-goers and fitness enthusiasts about their habits, problems, and desires. These interviews provided invaluable data and directly influenced some of the user-experience and feature decisions, including:

shipping: android, web app, & Site

We hit our shipping date milestone, launching both a gym-goer app onto the Google Play store, as well as it's complimentary gym-owner admin web app, and website.

Gymr site, Android app, and gym owner web app

Gymr app demo

Marketing: techstars

Gymr's early, rapid success saw the team being accepted onto the first ever Startup Next pre-accelerator programme by Techstars in Ireland. The 6-week programme consisted of startup theory and active mentorship by successful tech entrepreneurs and founders, culminating in a pitch to Angels and VC's.

Some topics covered included:

Delivering the investor pitch at Startup Next

marketing: Awards & events

Alongside signing gyms up to Gymr and getting the word out to our personal networks, we felt that a good way of getting exposure for the app was to engage in startup competitions and speak at tech events. Notable examples include:

shipping: performance analysis

A few months after launching Gymr we realised that we faced a number of significant challenges in both the development of the product and the business model itself.

While we had signed 20 gyms and personal trainers up to Gymr as service providers, had hundreds of downloads and 5-star reviews, we were not growing at a healthy pace. When I conducted research into this I uncovered a number of issues:

Gymr map view


While no one issue was insurmountable, we decided that we may be better placed to explore other avenues for our skills as a team. At approximately the same time we were accepted onto the Google Adopt a Startup accelerator and while on the programme, in consultation with Google mentors, we pivoted into becoming an agency for other startups, named SprintFire.

Gymr was an outstanding learning experience, and the key lessons learned included:

Next Project: PopCard
Virtual Credit Card App
See Popcard